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A BING ADS AGENCY THAT DELIVERS

Online Marketing Gurus is a Bing advertising agency with a global presence and local expertise. We have a team of dedicated in-house PPC specialists who are well-versed in the ins and outs of the Microsoft Advertising platform, and we’re here to help you run a successful campaign that’s worth every dollar you spend. 

After a decade of running complex and successful digital marketing campaigns, we’ve seen how powerful a well-executed Bing Ads campaign can be. We’ll help you take advantage of the millions of Microsoft users in Singapore and worldwide searching for your products and services.

Microsoft advertising is also particularly effective when combined with other digital marketing channels. A consistent strategy that runs across all your paid media campaigns gets you the most out of your ad budget with a well-managed and focused approach.

FOCUSED AD TARGETING
FOCUSED AD TARGETING

Microsoft advertising has a unique advantage in its targeting capabilities. By working with our Bing Ads manager, you can harness these features to deliver even more effective ad campaigns that reach a narrowly defined demographic more likely to drive conversions.

CUSTOMISE AD COPY IN REAL-TIME
CUSTOMISE AD COPY IN REAL-TIME

With a responsive search function, Microsoft’s ads can be easily personalised and dynamically updated to better reflect a user’s search query. Our Bing Ads agency can help you harness the power of this tool, giving your campaign a performance boost.

TRACK AND OPTIMISE FOR CONVERSIONS
TRACK AND OPTIMISE FOR CONVERSIONS

Our work doesn’t stop with the launch of your Bing Ads campaign. Once it’s live, our Bing Ads manager will monitor its performance around the clock, making decisions based on the data that will improve your results. We’ll optimise your campaigns for conversions over clicks, delivering a better ROI.

WHY USE A BING PPC AGENCY?
WHY USE A BING PPC AGENCY?

Each advertising platform is different, and you need a partner with the expertise to make every channel work for you. While other agencies focus primarily on Google Ads, at Online Marketing Gurus, we take advantage of every opportunity for your business.

We have experience as a Bing PPC agency and an understanding of Google. So who better than us to optimise your campaign for Microsoft’s unique platform features?

Microsoft Ads don’t just run on Bing either — partner sites like AOL, MSN, and Yahoo all feature Bing ads. Along with the audience that uses Bing as their default search engine on Xbox, Outlook, and Microsoft’s Edge browser, every dollar you spend on Bing Ads can reach a vast audience.

GET THE MOST OUT OF YOUR AD SPEND
GET THE MOST OUT OF YOUR AD SPEND

While your competition is focused only on Google Ads, you can surge ahead and lead the market on Microsoft Advertising without having to vie for attention. Executing a well-planned Bing Ads strategy can set you apart as a savvy business owner and deliver impressive results.

Different platforms dictate different user behaviors, so maintaining a well-managed presence on multiple paid media channels is essential. Bing is the second most used search engine after Google in Singapore, and its user base has traditionally been older and more affluent. By nurturing this channel, you can reach that segment of users more effectively, even if they’re also using Google.

We work with great companies of all sizes

WHY USE A BING PPC AGENCY?
WHY USE A BING PPC AGENCY?

When it comes to Bing, you need an experienced partner who understands how to get the most out of each platform. Unlike other agencies that focus primarily on Google Ads, OMG has extensive experience and success running PPC campaigns on the Microsoft Ad platform, and we understand its unique features and capabilities.

Microsoft Ads aren’t limited to just Bing — they’re also shown on partner sites, including AOL, MSN, and Yahoo. And as Bing is the default search engine for Xbox, Outlook, and Microsoft’s Edge browser, your ads have the potential to reach a huge audience.

GET THE MOST OUT OF YOUR AD SPEND
GET THE MOST OUT OF YOUR AD SPEND

With so many companies focusing on Google Ads, Microsoft Advertising presents a unique opportunity for savvy businesses that can take advantage of the lack of competition. A carefully planned Bing Ads strategy can help you achieve results beyond what you thought possible

User behavior varies from platform to platform, so it’s important to have a presence on multiple paid media channels. Bing accounts for 30% of all searches in the US, and Microsoft’s user demographic skews slightly older and more affluent than Google’s. This means you can reach a different audience with your Bing Ads campaign, even if they’re also searching on Google.

We work with great companies of all sizes and we've
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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

How many people use Bing?

While Google has been the most popular search engine globally for a while, Bing is by far the next most popular choice. Globally, it commands a 9% market share, receiving 1.2 billion unique users every month. Thanks to the steady use of Windows devices and Microsoft Office products that have Bing as the default search engine, Bing has been increasing its market share in recent years.

What is the ROI of Bing Advertising?

Because every Bing Ads strategy we design is entirely bespoke, various factors will affect your ROI, including your target market, product or service, and ad copy. Compared to Google Ads, many clients find their ROI is higher with Bing Ads, thanks to a cheaper CPC.

Should I be investing in Bing Ads?

The fact is, if you aren’t taking advantage of Bing Ads, your competitors will be. By seizing the opportunity to be a big fish in a small pond, you can take advantage of a lower cost-per-click and an impressive conversion rate for less.

How do you develop my Bing Ads strategy?

Our Bing Ads experts start planning every strategy by thoroughly understanding your business, its size, goals, and budget. Armed with this information, we’ll conduct extensive keyword research and build an informed campaign oriented toward your business goals for the best possible results.

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