OMG | Remarketing Strategy

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If you’ve ever felt frustrated by the number of potential customers who don’t make the leap to converting, remarketing might be your business’ secret weapon. This sophisticated strategy meets your potential customers where they are and encourages them to go from interested to fully engaged with your brand. No matter why they weren’t ready to convert the first time, a bespoke remarketing strategy can make their second or third encounter count. 

No conversion the first time around? No worries. Some customers require a little more nurturing and time before they buy – but with advanced remarketing strategies, you can make sure you’re there when they’re ready to convert. 

Remarketing is one of the most powerful tools in your PPC arsenal. With our help, you can capture the attention of interested users and turn that interest into action. Here’s how we do it!

Co-Founder & Head Of Partnerships
OMG | Remarketing Strategy

Before influencing a customer, you need to know who they are. Remarketing agency tools can help you understand which parts of your website are the stickiest for different customers. Once you know where a user has spent their time, you can tailor relevant ads that address their needs and wants. Before you know it, they’ll be coming back for more!


The right message can be the difference between customers who click add to cart and those who roll their eyes and close the tab. We create thoughtful and meaningful retargeting ads relevant to your potential customer, tapping into their interests.


We’re a remarketing company that doesn’t do guesswork. We know the best principles like frequency caps and practice remarketing strategies that avoid over-advertising for maximum impact. Our meticulous, targeted, and detailed research allows us to create more relevant ads that resonate with the right audience for your business.


A good remarketing strategy reaches customers who have already expressed interest in your goods and services. A great one can even remarket to your competitors’ audience, drawing them towards your business instead. OMG is a remarketing agency that does great, not just good.

We aim for nothing less than a total understanding of your site’s visitors. We track potential customers’ journeys and place relevant, meaningful ads in their path via advanced remarketing strategies and other paid media strategies.


The online landscape is crowded and competitive, but with the right digital strategies, you can gain the upper hand over competitors. At OMG, we know what an effective remarketing strategy campaign needs, and we’ll use our skills, knowledge, and expertise to ensure your brand comes out on top.

We’ve helped businesses across Singapore craft better, more successful remarketing strategies that help them stand out from the competition. With our help, you can unlock the true potential of your online business.

We work with great companies of all sizes


Target customers who have already expressed interest in your goods or services — the ones who need a gentle nudge to convert. If you’re working with an excellent remarketing agency, you may even be able to remarket to your competition’s audience.

Our goal is to know your visitors like the back of our hand. We track your audience and ensure we’re putting relevant and compelling ads in their path via remarketing and other paid media strategies.


The web is competitive, but that doesn’t mean you can’t work things to your advantage. We know what it takes to run a successful remarketing campaign, and we’re ready to use our skills to help keep your brand noticeable so that you can win the day.

We help businesses around America with their remarketing strategies every day. Let us help you unlock your true potential.

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

What’s the difference between remarketing and dynamic marketing?

Remarketing refers to targeted ads presented to previous visitors to your site. Dynamic remarketing, also known as retargeting, is a more advanced remarketing strategy that involves targeting ads to visitors highlighting specific products or services they’ve expressed interest in.

Should I have a remarketing strategy?

Unless you want interested visitors to abandon your brand and go to the competition, the answer is a resounding yes! A remarketing strategy puts your brand in front of the right people, giving you a much higher chance of achieving clicks and conversions than it does by trying to reach a cold audience who aren’t familiar with your business. This is just one of the reasons why retargeting ads often have a higher ROI than other channels.

How much do advanced remarketing strategies cost?

Every campaign is different, so remarketing costs can fluctuate a lot. Fortunately, remarketing is one of the most cost-efficient channels, so we can show you how to convert a warm audience with minimum spending. Talk to us about what’s possible with your budget.

How do I engage in remarketing?

The best way to use remarketing to your advantage is to hire a professional remarketing agency that understands what works and why. While it’s possible to do remarketing on your own, you run the risk of missing out on conversions you could have already snared while you test and refine your strategy. With over a decade of experience in retargeting ads, OMG can get you results immediately.

Should I remarket on Facebook or Google Ads?

There are plenty of platforms for remarketing, including Facebook, Google Ads, and Instagram. While some remarketing companies will promise one channel is better than another, at OMG, we believe in taking advantage of all of them. Depending on your campaign goals, our team will work with you to decide on a strategy and channels that make the most sense for you.

Is OMG a remarketing agency worth working with?

Our happy clients certainly think so! We have hundreds of success stories from Singaporean and international companies that have seen how remarketing can reach their target audience and meet their campaign goals.

If you need to catch the ones that got away, look no further than our remarketing agency.

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