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The Challenge

Key Problems

Looking to build site authority in line with their position as market leader
Need to create an online experience as seamless and personalised as their offline service
Want to increase average order values and number of orders
Gap in technical SEO expertise
King Living Case Study

Since 1977, King Living has pioneered furniture design. They focus on crafting award-winning furniture that lasts. With showrooms across the Australia, New Zealand, Malaysia and Singapore, sustainable and stunning furniture is just around the corner.

King Living are synonymous with luxury and quality, so every part of their online presence needed to mirror the offline experience. To achieve this goal and create real revenue results, they partnered with Online Marketing Gurus and Rysen.

Over the course of partnering with OMG on an international marketing campaign, King Living saw a serious uplift in rankings, traffic and revenue.

Our Approach

The OMG and Rysen collaboration offered King Living the strategic approach for achieving explosive results. OMG delivered a custom digital marketing campaign, geared towards King Living’s business goals. The result? A significant uptick in rankings, traffic and revenue, for the long haul.

Rysen employed their extensive experience in design and user experience — resulting in the creation of a refreshed brand style guide and the launch of a new King Living eCommerce website.

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Detailed competitor analysis and keyword research to align with opportunity in the market


Technical SEO and website restructuring to provide a seamless online experience


Strategic onsite and offsite SEO to increase website traffic and conversions


Strategy & Execution

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