If you think Google Shopping Ads is an optional channel for your Singaporean business, think again! Google Shopping Ads currently generate 85.3% of all clicks on AdWords and Google Shopping Ads combined. Because they are a type of ad that features detailed information about the specific products you sell, it’s a powerful tool for reaching more potential customers.
The statistics also show that users who click on Google Shopping Ads are more interested in buying than those who click through on text-based ads. To take advantage of this higher intent to buy, you need the help of a Google Shopping agency like OMG.
Our Google Shopping experts work with voice search shopping intent, optimising ads by device and leveraging traffic share to benefit your business from these cutting-edge developments. We understand how user intent should shape your strategy, and we’ll use these insights to get results.
It’s no longer enough to just focus on having a great website and effective SEO. A solid digital marketing strategy must have a multi-channel approach to succeed. Google Shopping Ads management is a crucial element of any eCommerce marketing strategy, which is why it is one of our areas of expertise.
At Online Marketing Gurus, we believe data is everything. When running effective Google Shopping Ads, your campaign is only as good as the product data behind it. To get you the right kind of clicks and your product appearing in relevant search results, we are meticulous about correctly categorising and tagging your products with the right keywords. That kind of attention to detail gives our clients a better bottom line.
With ad copy you can’t ignore, our Google Shopping management service produces ads that get eyes on your products without feeling spammy or intrusive. As well as crafting compelling ads your users will want to engage with, we also constantly test and retest to optimise your campaign’s performance and get you maximum ROI.
Much like Google Ads, the key to getting the most bang for your buck with Google Shopping Ads is to strike the right balance when bidding for the top spot on product search results. We’re experts in choosing the right keywords that hit the sweet spot of the maximum value for the lowest possible CPC. Our Google Shopping management services will help you drive traffic and sales, all while keeping your costs low.
We’ve built our Google Shopping Ads management service on a customer-centric model that puts your business first. Our strategy always starts by understanding your target audience, what they’re looking for, and what stage they’re at in the buyer’s journey. With these insights, we can create a customised shopping campaign for your users, delivering a smooth experience from discovery to purchase.
Driving traffic, building brand awareness, acquiring new customers, and retargeting customers are all possible with the power of our Google Shopping Ads agency. If you want to know what performance each part of the funnel can drive, our Google Shopping experts can help you manage a full-funnel approach. After all, it’s what we do every day.
Like Google Ads, the Google Shopping platform requires retailers to bid for the top spots in product search results. The amount you’re willing to pay per click is just one factor that determines whether your product listing appears above or below your competitors. The trick is identifying the right keywords to bid on to keep CPC low while driving traffic and sales. This is where our Google Shopping management services really shine.
The foundation of our Google Shopping ads management service is a customer-centric approach. We start by understanding your unique target audience and what they’re looking for at each stage of the buyer’s journey. Then we create a bespoke shopping campaign designed to guide them smoothly from discovery to purchase.
You can build awareness, drive traffic, acquire new customers, and retarget customers with Google Shopping Ads. Knowing what performance each part of the funnel can drive is critical for managing a full funnel approach, and it’s what we do every day.
Ali Olmez Michael Faro-Tusino Karleitia Bodlovic
